How to manage business in global markets under the pressure of global competition

One of the major issues in the globalisation debate is competition, which does not stop at national borders. It is not only a competition for customers and suppliers, but also a competition for productivity and consequently profitability. IBR selected Hungary as one of the best examples in Europe of where to study the interaction between productivity and profitability while being under pressure of globalisation:

• For many years, Hungary has been a preferred location for foreign investment due to relatively low labour costs and a highly skilled workforce. The investment climate promised high return of investments.
• Recently Hungarian businesses are much concerned about how to increase productivity in order to keep their competitive position in the region. Main reasons for this concern are rooted in constantly rising salaries on one side and costs related with rapid integration into the European Union.

In this residential period, students will be equipped with tools and management know-how that will allow them to manage pro-actively the factor productivity in their industries. In addition, they will be acquainted with local companies that managed to sustain their competitive advantages. This residential will be run in cooperation with the KPMG-BME Academy.