For centuries, work-integrated learning has been practiced in Germany. Since the industrial revolution 140 years back, the system has been transferred into industry and scaled up in order to meet the rapidly increasing demands of qualified workers in the market. IBR’s Global MBA is a perfect example of this German success story, whereby students learn on the job, and improve bottom line performance of their companies.

German companies that manufacture abroad quickly realise that work-integrated learning is not standard in most other countries of the world. In order to maintain the highest quality standards required by their clients, Germans not only export their manufacturing plants to their foreign markets, but also their knowhow on work-integrated learning as the story of BMW (Youtube link to PBS NewsHour) demonstrates.